Free, open-source alternatives to HubSpot Marketing Hub

Marketing automation from HubSpot. 3 apps you can run yourself instead of HubSpot Marketing Hub, sorted by how well they replace it. Each one is open source, so your data stays with you.

  1. MauticBest match

    Marketing automation software (email, social and more).

    10.8k starsGPL-3.0Updated 12 October 2026
  2. Dittofeed

    Omni-channel customer engagement and messaging automation platform (alternative to Braze, Customer.io, Iterable).

    3k starsMITUpdated 12 October 2026
  3. Listmonk

    High performance, self-hosted newsletter and mailing list manager with a modern dashboard.

    23.8k starsAGPL-3.0Updated 11 October 2026

Side by side

AppStarsLicenseActivityRuns on
Mautic10,752GPL-3.0PHP
Dittofeed3,002MITDocker
Listmonk23,768AGPL-3.0Go, Docker

Why replace HubSpot Marketing Hub?

HubSpot Marketing Hub works, but your data lives in someone else's account, the price can change at any time, and features can disappear. An open-source app you run yourself is yours: you choose where it runs, who can see the data, and when to update.

Questions

What is the best free alternative to HubSpot Marketing Hub?

Mautic is the closest open-source replacement for HubSpot Marketing Hub in our list. Dittofeed and Listmonk are worth a look too, depending on what you need.

Can I self-host an alternative to HubSpot Marketing Hub?

Yes. All 3 apps on this page are open source and can run on your own server, usually with Docker, or on a managed host that installs them for you.