Free, open-source alternatives to Google Analytics
Website analytics from Google. 8 apps you can run yourself instead of Google Analytics, sorted by how well they replace it. Each one is open source, so your data stays with you.
MatomoBest match
Web analytics that protects your data and your customers' privacy (alternative to Google Analytics).
Plausible Analytics
Simple, lightweight (< 1 KB) and privacy-friendly web analytics.
PostHog
Product analytics, session recording, feature flagging and a/b testing that you can self-host (alternative to Mixpanel, Amplitude, Heap, HotJar, Optimizely).
Rybbit
Web and products analytics that is easy to setup and more intuitive (alternative to Google Analytics).
GoatCounter
Easy web statistics without tracking of personal data.
Swetrix
Web analytics which track your site's traffic, monitor your site's speed, analyse user sessions and pageflows, see the user flows and more (alternative to Google Analytics).
Offen
Fair, lightweight and open web analytics tool. Gain insights while your users have full access to their data.
Side by side
| App | Stars | License | Activity | Runs on |
|---|---|---|---|---|
| Matomo | 21,950 | GPL-3.0 | PHP | |
| Plausible Analytics | 29,381 | AGPL-3.0 | Elixir | |
| Umami | 39,341 | MIT | Node.js, Docker | |
| PostHog | 40,247 | MIT | Python | |
| Rybbit | 13,115 | AGPL-3.0 | Docker | |
| GoatCounter | 6,057 | EUPL-1.2 | Go | |
| Swetrix | 75 | AGPL-3.0 | Docker | |
| Offen | 980 | Apache-2.0 | Go, Docker |
Why replace Google Analytics?
Google Analytics works, but your data lives in someone else's account, the price can change at any time, and features can disappear. An open-source app you run yourself is yours: you choose where it runs, who can see the data, and when to update.
Guides
Questions
What is the best free alternative to Google Analytics?
Matomo is the closest open-source replacement for Google Analytics in our list. Plausible Analytics and Umami are worth a look too, depending on what you need.
Can I self-host an alternative to Google Analytics?
Yes. All 8 apps on this page are open source and can run on your own server, usually with Docker, or on a managed host that installs them for you.