Free, open-source alternatives to Adobe Analytics
Enterprise web and app analytics. 3 apps you can run yourself instead of Adobe Analytics, sorted by how well they replace it. Each one is open source, so your data stays with you.
MatomoBest match
Web analytics that protects your data and your customers' privacy (alternative to Google Analytics).
PostHog
Product analytics, session recording, feature flagging and a/b testing that you can self-host (alternative to Mixpanel, Amplitude, Heap, HotJar, Optimizely).
Countly Community Edition
Real time mobile and web analytics, crash reporting and push notifications platform.
Side by side
| App | Stars | License | Activity | Runs on |
|---|---|---|---|---|
| Matomo | 21,950 | GPL-3.0 | PHP | |
| PostHog | 40,247 | MIT | Python | |
| Countly Community Edition | 5,914 | AGPL-3.0 | Node.js, Docker |
Why replace Adobe Analytics?
Adobe Analytics works, but your data lives in someone else's account, the price can change at any time, and features can disappear. An open-source app you run yourself is yours: you choose where it runs, who can see the data, and when to update.
Questions
What is the best free alternative to Adobe Analytics?
Matomo is the closest open-source replacement for Adobe Analytics in our list. PostHog and Countly Community Edition are worth a look too, depending on what you need.
Can I self-host an alternative to Adobe Analytics?
Yes. All 3 apps on this page are open source and can run on your own server, usually with Docker, or on a managed host that installs them for you.